Chandlers Hailsham engaged students from Hailsham Community College to launch their Motability Scheme, which enables disabled people and their carers to lease a new car, scooter or powered wheelchair, using their Government funded mobility allowance. Working with Steve Nock from SCS Marketing, students investigated ways of promoting the scheme, including a pop-up event at Sainsburys Hastings.
Who was involved
Enquiry
This project is part of Bridge the Gap which examines the question: How can a three-way partnership between creative professionals, secondary school students and real-world clients provide quality work-experience for students and meet the needs of business clients?
Outcomes
Students learned about marketing, promotion and market research, working directly with a marketing expert. They developed skills in presenting and communicating ideas to the public. They grasped the importance of research, schedules and campaign continuity, and worked well together as a team.
They developed their confidence and have a sense of achievement, as a result of running a successful marketing campaign.
Back to topWe’ve gained an understanding of how to approach potential customers. It has given us a chance to build our skills talking and interacting with the public.
Student
It gave us a chance to use our own ideas and to get out and about more, it also gave us a chance to see how things work in the real world.
Student
We all got along as a group and hopefully we’ll get along in the future.