Year 9 and 10 business students from Seaford Head Community College conducted market research into the local community’s understanding of the Rathfinny Estate development. The Rathfinny Estate will be one of the largest single site vineyards in Europe and aims to capitalise on the booming demand for high quality sparkling wine.
The students toured the estate and were given an introduction to wine growing and a formal presentation of the brief.
With support from their teacher, and Rathfinny Estate staff, students developed a market research questionnaire which they then took into the local community. Following this, students presented their findings and suggestions to senior management at the company.
Students are now collaborating with designer Martin Swatton to create an information leaflet about Rathfinny Estate and English wine. This will include a competition to win a free wine tasting session. The project has received interest from the local press.
Who was involved
This project is part of Bridge the Gap which examines the question: How can a three-way partnership between creative professionals, secondary school students and real-world clients provide quality work-experience for students and meet the needs of business clients?
Students gained valuable business experience including working directly to a brief, learning about market research, analysing and presenting data. They developed skills in team work, communication and presentation. They also developed their confidence.
Rathfinny Estate has benefited from the market research produced, developing an improved understanding of the local community’s knowledge of both English Sparkling wine and the Rathfinny Estate.Back to top
This has been different from school work. It’s about working in the real world, it’s a real problem, real market research and we were given a lot of independence
I now have an insight into some of the processes within the business and it is hopefully something I can put in my college CV
The students’ confidence was very assured; they took the presentation very seriously. Their delivery was clear, good pace and eye contact. They listened to the brief and delivered us very good content. We found the findings interesting and they confirmed our own feelings with actual facts
Jamie Everett, CEO Rathfinny
This was fantastic. The students worked well, introducing each other – it was a challenge to keep continuity and they went through the presentation very clearly, it just shows good preparation and knowing your audience. The students come over incredibly well, very confident and showed a good understanding of the subject.